About WiggleyWorms™

Our Story

At WiggleyWorms™, we believe in providing high-quality toys that inspire creativity and imagination in every man woman and child. Our journey began when our founders noticed a worm family in their own garden and the idea blossomed. As the worm farm grew, so did the company.

Our Mission

Our mission at WiggleyWorms is to create toys, trinkets, gadgets, and playful creations that spark smiles in the young and the young at heart. Born from imagination and a love for happiness, WiggleyWorms exists to bring simple joy, At WiggleyWorms, our mission is simple: to turn imagination into joyful toys and playful creations that make people smile every day—no matter their age. Creativity, and a little wiggle of fun into everyday life.

Child Safety & Online Wellbeing Commitment

At Willow Brook Valley and WiggleyWorms™, the safety, privacy, and wellbeing of children are extremely important to us. We are committed to providing a fun, creative, and positive online experience while maintaining strong protections that meet and exceed applicable child online safety standards.

Our websites and digital experiences are designed with families in mind. We take deliberate steps to ensure that all child-friendly content is age-appropriate, non-violent, and free from harmful, misleading, or inappropriate material. Interactive features, including games and coloring activities, are intentionally simple and educational, and do not encourage unsafe communication or behavior.

Privacy & Data Protection

We take children’s privacy seriously and comply with applicable child data protection and internet safety laws, including COPPA (Children’s Online Privacy Protection Act) where applicable.

We do not knowingly collect personal information from children without verifiable parental consent.
We do not sell, rent, or misuse personal data.
Any data collected is limited, protected, and used solely to support safe site functionality.

Safe Design Principles

Our child-focused content is built around:

No open chat features
No external advertising networks targeting children
No links to unsafe or third-party content
No behavioral tracking of children for marketing purposes

Parental Awareness & Control

We encourage parents and guardians to be involved in their child’s online experience. Our content is designed to be safe for shared family use, and we welcome feedback from parents who have questions or concerns.

Our Ongoing Commitment

Child safety is not a one-time effort — it is an ongoing responsibility. We regularly review our content, design choices, and policies to ensure we are providing the best possible child-safe experience while maintaining transparency, trust, and care.

If you ever have questions, concerns, or requests related to child safety or privacy, we encourage you to contact us directly.

Because creativity should always be safe, joyful, and worry-free.